AvtoVAZ Announces New Crossover

AvtoVAZ Announces New Crossover. Why It’s Better Than the “Chinese”

A representative of AvtoVAZ is confident that if the new crossover were launched into serial production “tomorrow,” it would immediately “bite off” the Chinese market share

AvtoVAZ has approved the design of a new crossover, the release of which is scheduled for 2026, Dmitry Kostromin, the company’s vice president for sales and marketing, told Rossiyskaya Gazeta.

As the company reported, AvtoVAZ will definitely surprise with the way the new product looks; externally, the crossover differs from the classic design of the domestic automaker.

“To be honest, I would like to launch it into production tomorrow. I am sure that they would immediately “bite off” the Chinese market share. The design of the models from China is primarily intended for the local public. We tried to put into the appearance of the future crossover all the experience gained over the years of work in the alliance, and not only,” Kostromin noted.

The crossover project from AvtoVAZ received the provisional name B-Cross, the head of the company, Maxim Sokolov, announced in the spring of 2024.

As for the platform, the head of AvtoVAZ described it as “practically new”. Therefore, a large amount of work lies ahead, including with suppliers of spare parts, he noted.

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